Hospitality PR Guru Kim Kessler Launches New Global Venture

Kim Kessler

Kim Kessler has spent her career making smart and strategic choices, so it would be a pretty safe bet to say the new business she just launched, KIPR Global, a public relations firm based in Los Angeles which specializes in luxury hotels, spa resorts and wellness clients, is going to be a great success. You may not know Kim personally, but if you are an affluent lifestyle traveler, there’s a good chance you know her work. Prior to launching KIPR Global in early 2017, Kim spent 17 years handling strategic public relations campaigns for luxury resorts, hotels and spas. Her resume sparkles with experience at some of the finest luxury hotels in the US, including the Four Seasons Los Angeles at Beverly Hills, where she spent the past seven years, and prior to that, the Ritz-Carlton, Kapalua on Maui and The Ritz-Carlton Huntington Hotel and Spa. Kim’s job and skill is to shine a spotlight on the glamorous, exotic and luxurious properties she represents, and she does it about as well as anyone in her industry. She was exposed to an incredible array of far-flung locales from an early age, and she knew that working in the upscale travel industry would be something she would enjoy.

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“Growing up, my parents traveled the world, which led me to be inspired about traveling and different cultures,” she told Jetset. “They went on African safaris, went to Nepal, China, France, Italy, Switzerland and other exotic destinations. My parents took me to beautiful hotels in London, Mexico and Hawaii, and I always thought it would be fun to work in the luxury hospitality industry. I was majoring in nutritional science with a minor in psychology and cultural anthropology, with one class left to graduate at Pepperdine University in Malibu, when I decided to do an internship in public relations, as I was intrigued about PR. I worked for Victoria King Public Relations, who handled publicity for the Bora Bora Lagoon Resort, Hotel Bel-Air, Merrion in Dublin, and The Ritz in London. From that moment, I switched my major at Pepperdine University to public relations and decided to focus on luxury hotel PR as a career.”

From there, Kim garnered valuable experience, learning the industry in her first job in the industry at Murphy O’Brien PR, where she helped open Esperanza, an Auberge resort in Cabo San Lucas, Mexico, as well Peninsula Hotels. By then she was being courted by the luxury chains, and she then embarked on a 13-year run at two gold standard properties; The Ritz-Carlton and Four Seasons Hotels & Resorts. She is now a bona fide, certifiable expert in her field, as well as an incredibly seasoned traveler who has experienced some of the best hotels and alluring destinations you could ever visit. Her instincts and knowledge of the industry are impeccably fine-tuned, and she can ascertain quickly just what a truly great hotel is made of, and is passing that knowledge based on years of being submerged in the topic to Jetset Magazine readers. “I believe a luxury hotel should provide very attentive service with caring employees, a beautiful design that fits with the culture and surroundings of the area, and the utmost attention to detail, with high-quality amenities. Four Seasons Sayan on Bali is a perfect example. The hotel architecture entrance resembles a rice bowl, surrounded by rice paddies on the Ayung river, and features a stunning bamboo yoga bale, spa treatment suites, luxury villas with private plunge pools, and the most caring employees, who are truly passionate about what they do.”

The view from Ibiza during one of Kim's global travels

It is impossible to be as respected as Kim, and to have put together such an impressive five-star track record that she has garnered without a true passion for her craft. Her knowledge, dedication and professionalism has allowed her to garner strong relationships with journalists, bloggers, editors, producers, television hosts, celebrities, agents, managers and studio executives. Her savvy sensibilities allow her to keep media members up to date and on point with trend story ideas and newsworthy topics she provides, which then get turned into coverage and favorable attention for her clients.

If you have had the opportunity to visit the Four Seasons Los Angeles at Beverly Hills over the past few years, you know it’s one of the most important destinations for Hollywood movers and shakers. Deals get done here, pictures are greenlit, and the hotel provides a safe haven for the A-listers who flock here. No hotel hosts more press junkets for the biggest movie releases, and that is not by accident. It’s because of the environment Kim helped create during her seven year stint at that hotel as a full-time employee, and the environment she will continue to foster serving the property as one her initial clients. “I love working at Four Seasons Hotel Los Angeles at Beverly Hills,” Kessler told Jetset. “Launching Culina Restaurant in 2010 was a highlight, as well as being involved with the Golden Globe and Oscar parties. It’s always fun celeb spotting, and the entertainment industry feels like this is their home away from home.”

Starting her own business and creating her own brand is a time-consuming proposition that Kim is ready and prepared to take on. But thankfully, continuing to explore the most lavish locales and luxe hotels on every corner of the globe is not only a passion and hobby, it’s part of her job. When pressed to name three of her favorite destinations, Kim talked of her trips to Maldives, Bali, and her frequent visits to the Greek Islands.

Kim at Hotel du Cap Ferrat in the South of France
Outdoor dining at a Nihiwatu Resort, Sumba Island Indonesia

Her bucket list is far from being complete however, and her effervescence and sparkling personality glows even brighter when asked to name places she hopes to be visiting soon. “I would love to go to Bora Bora, Cape Town, Florianopolis, Seychelles, Goa, Madagascar and Mauritius.”

With her Rolodex of contacts and track record of exceptional service there will be opportunities to grow her business with marquee glamour brands, resorts, hotels and wellness centers. But building long-term success with a select amount of clients is the strategy Kim plans on employing. “I want to keep my business manageable, and only take on clients that fit with luxury travel and wellness. I am fortunate to align with other senior publicists, which allows me to take on more business, without growing too fast.  I would rather have a senior team of publicists to align with on accounts, rather than have accounts managed by junior members, to ensure that I am able to provide exceptional results for my clients.”

Kim Kessler is an inspiring example of someone who loves what they do, and is in an industry she is perfectly suited for.  Her luggage and passport are always on standby though, as another trip to fascinating properties in lavish locales around the globe are always right around the corner.

About The Author

Tom Zenner

Tom Zenner is a magazine editor, writer, television host, media personality, author and book publisher based in Los Angeles. He also contributes regular sports commentary on sports shows, including NBC 4 in Los Angeles. For 15 years Tom was a primary television sports anchor in Chicago (NBC 5), Boston (Fox 25) and Phoenix (ABC 15 & NBC 12). For two seasons Tom was the host and emcee for the Phoenix Suns of the NBA, and he currently hosts and produces health, nutrition and fitness lifestyle content for major health club chains. On the print and publishing side, Tom is the writer of the top-selling commemorative sports books in the nation, authoring over 45 championship books that have sold over a million copies. He was a Contributing Editor for Maxim Magazine and Details Magazine, and is currently the Executive Editor for Jetset Magazine. For more info, please visit: tomzenner.com Twitter: @tomzenner

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