Say the name Robert Kiyosaki to a friend, and there are one of two possible outcomes: The friend shrugs his shoulders and says, "I don't know who that is," or he flips head over heels with excitement and proclaims, "I've read every one of his books! He's amazing!" There really is no in between.
And yet, that doesn't make much sense. Robert is an accomplished author with several published books under his belt, and one with a title so popular it's become a part of America's cultural lexicon. He's worked (and continues to work) with huge names such as Donald Trump, plus he has radio shows, websites and even does a few speaking engagements now and then. So why doesn't everyone know him by name?
Fact is, not everyone has heard of Robert, but almost everybody knows his most famous piece of work, Rich Dad, Poor Dad, which has sold so many copies that it's the No. 1 personal finance book ever produced. Since then, he's gone on to write Cashflow Quadrant, Unfair Advantage: The Power of Financial Education, Rich Dad's Conspiracy of The Rich: The 8 New Rules of Money and written two books with Donald Trump: Why We Want You To Be Rich, and the latest one, Midas Touch: Why Some Entrepreneurs Get Rich — And Why Most Don't. His name may not ring a bell, but it sure does get cash registers to make some noise.
He fought the impulse at first by taking a job at Xerox, because his Rich Dad told him that all jobs were about sales, so he might as well learn the ropes. That worked for a few years, but it wasn't meant to last. In 1977, inspiration struck and he decided to go out on his own. "Around '77 I started the first nylon velcro surfer wallet business, because going to a sailing school in New York, we all carried nylon wallets," Robert explains. "Everyone kept asking, 'Where did you get that wallet from?' We sewed it ourselves because we made it from sail cloth from our sails. So we thought it would be a good business."