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It is no longer ‘business as usual’ in most areas of the world due to the coronavirus (COVID-19) outbreak. While some companies are just hoping to survive, others are reaching out to help. Some luxury brand...

In the wake of the COVID-19 pandemic, experiential marketing expert and entrepreneur Zev Norotsky has launched the lifestyle brand Bunkr, created to educate and ultimately provide survival essentials and ge...

Some of the most successful brand initiatives come from partnerships with other thriving brands. Chosen and developed correctly, a cobranded collaboration whether it a service or product creates a unique op...

They have long been a staple of American life, a go-to place to hang out, buy the essentials, and eat delicious foods. Although some have closed down in recent years due to the advent of online retail, shop...

It’s official. Come mid-2020, the world’s biggest luxury goods company, LVMH, and Tiffany & Company, will be teaming up in a massive merger that will reinvent the market for high-end jewelry. After mont...