Swarovski is bringing a new level of brilliance to Paris this holiday season as the official sponsor of the 2025 Champs-Élysées Illuminations. The partnership with the City of Paris and the Champs-Élysées Committee marks a marquee moment in the brand’s 130th-anniversary celebration, transforming the iconic avenue into a glittering showcase of crystal-inspired light from November 16, 2025, through January 4, 2026.
At the center of the festivities is Swarovski’s striking holiday pop-up near the Arc de Triomphe. Designed in the brand’s signature octagon shape, the space offers an immersive luxury experience featuring curated jewelry, home décor, personalized gifting services, and limited-edition holiday pieces, including crystal-adorned Eiffel Tower figurines.
The official lighting ceremony drew major attention, with French actress Léa Seydoux serving as the event’s “godmother.” Children from the Les Petits Princes association joined her onstage to illuminate the avenue, adding a heartfelt moment to the celebration. This year’s installation features a modern, programmable sound-and-light show powered by advanced LED technology, bringing movement, color, and a contemporary edge to the historic boulevard.
For Swarovski, the collaboration is both a creative statement and a nod to the brand’s longstanding connection to Paris. Daniel Swarovski supplied crystals to the city’s couture designers in the early 20th century, and that legacy now shines across more than 400 illuminated trees and hundreds of Swarovski-branded banners along the Champs-Élysées.
Images: @swarovski via Instagram
With its mix of heritage, innovation, and high-end holiday artistry, the Swarovski Champs-Élysées Illuminations offer one of Paris’s most luxurious seasonal experiences. Visitors can stroll the glittering boulevard, explore the exclusive pop-up, and take in a sparkling vision of the holiday season, Parisian style.