The 2025 RM Sotheby’s Monterey Sale was one of the top 10 auctions of the year, and it didn’t disappoint.
Photos: @ferraribeverlyhills
The headline lot, a 2025 Ferrari Daytona SP3 “Tailor Made,” went under the hammer for $26 million, setting the highest price of Monterey Car Week. The $26 million sale turned heads and supported a good cause, with all proceeds going to charity.
Photo: @rmsothebys
Part of the Icona Series, only 599 Daytona SP3s were ever built, making any sighting of the vehicle worthy of attention.
Photos: @ferraribeverlyhills
But, instead of being just another one of the 599 Daytonas produced, this one went even further. A “599+1,” thanks to the Tailor Made program, allowed its owner to personalize everything from carbon-fiber accents to a bold Giallo Modena livery.
Photos: @ferraribeverlyhills
Collectors in the room knew they were bidding on something rare. Even compared to seven-figure classics and vintage icons, this 2-year-old car got attention from everyone for its perfect combination of design, performance, and exclusivity.
Photo: @rmsothebys
By the end of Monterey Car Week, one thing was obvious: Ferrari still calls the shots.
Photos: @ferraribeverlyhills
The Daytona SP3 “Tailor Made” didn’t just break records; it showed that even modern Ferraris can steal the spotlight and hold their own next to the classics.