How Entrepreneur Brandon Dawson Is Disrupting Wellness
By any traditional measure, Brandon Dawson was never supposed to make it.
He didn’t follow the traditional academic path and was labeled “least likely to succeed” in high school. But what Dawson lacked in pedigree, he more than made up for with grit, vision and an uncanny ability to see potential—both in businesses and in people—long before others could.
Today, Brandon Dawson is the Co-founder, Chairman and CEO of 10X Health System, a company revolutionizing the wellness space with personalized, data-driven health solutions. But the path that led him to optimizing human biology began in the dirt of a walnut farm in Oregon.
The Farm Life That Forged a Founder
Before he ever stepped into a boardroom, Brandon Dawson was just a teenager on a walnut farm in Oregon. One fall, while his parents were out of town, Dawson was left with a daunting task: clean up the orchard and pick the walnuts. Around that same time, his high school was organizing a fundraiser. Dawson had the idea that if he could get them to come over to pick the walnuts and HE could give them the $1,000 they were fundraising for, then he could have more free time before his parents returned.
Students and families all came out to the farm to pick the walnuts. Not only did he accomplish what needed to be done on the orchard—without having to do the labor himself—but the school completed their fundraising goal at the same time. That moment didn’t just spark a creative solution; it revealed a foundational principle Dawson would carry for life: problems are just opportunities waiting for systems.
From those humble beginnings, Dawson carried the lessons of the farm of resourcefulness, discipline and an unshakable belief in potential into everything he built. At just 29, he took his first major venture, Sonus, a network of audiology clinics, public on the American Stock Exchange. It was an audacious move for someone with no formal business training, but Dawson had something better: an obsession with systems and scale. He built Sonus into a national brand.
But like many entrepreneurial stories, it wasn’t all wins. A difficult exit from Sonus tested his resolve and taught him one of the hardest lessons in business—what happens when you build something valuable but don’t control it. Instead of backing away, Dawson doubled down. He’d go on to build again—smarter, stronger and with full control.
From Setbacks to Scale: Audigy and the Business of Empowerment
Determined to apply everything he had learned from his first venture, Dawson founded Audigy Group, a business built to support and scale independent audiology practices. Unlike Sonus, this time he bootstrapped. No outside capital. No safety net.
Audigy wasn’t just successful—it was a masterclass in how to scale a company from scratch with precision and strategy. By the time he exited, the company had achieved an extraordinary 77X EBITDA multiple, selling for $151 million. More importantly, he had validated a replicable model that could help other founders do the same. This became the basis for Dawson’s broader mission: teaching other business owners how to unlock maximum value in their own businesses. He spent over two decades studying and refining a system for starting, scaling, optimizing and exiting businesses.
In 2019, Dawson partnered with real estate mogul and entrepreneur Grant Cardone to co-found Cardone Ventures, bringing his business methodologies to the masses. Together, they built a platform to help small and midsize businesses scale using Dawson’s proprietary systems.
But in his work with entrepreneurs, Dawson began noticing a trend—one that was deeply personal and profoundly frustrating. “I was working with some of the most brilliant business minds in the country,” Dawson recalls, “and they were all burning out.”
He saw it everywhere: high-achieving CEOs with poor sleep, low energy, metabolic dysfunction and chronic stress. Leaders who had spent years building empires while silently watching their health decline. These were people who could scale a company but couldn’t remember the last time they felt energized, focused or truly well.
For Dawson, this wasn’t just a health issue—it was a systems issue. And so began the next chapter.
The Birth of 10X Health: Precision Wellness for All
What if you could take the same principles that scale businesses—data, systems, and optimization—and apply them to the human body?
That question led Dawson to co-found 10X Health System, a wellness company built on the radical belief that people shouldn’t have to guess when it comes to their health. 10X Health combines genetic testing, blood biomarker analysis and precision protocols to create hyper-personalized health plans. It’s wellness without the fluff, rooted in hard data.
“Most people are following generic advice, trend-driven supplements or outdated wellness models,” says Dawson. “We help them stop guessing and start knowing—down to their DNA—what they need to thrive.”
At the heart of 10X Health is a patented precision nutrition platform—the only one of its kind in the world. From custom-formulated IV therapies and supplements to performance-based weight management, skincare and personalized meal structures, 10X Health delivers an integrated system for human optimization and longevity. All guidance is in real time using life sciences data delivered via AI, giving each person individualized precision guidance, coupled with a remote medical team for advisory on peptides, hormone therapy and regenerative medicine.
A Personal Mission, A Public Call to Action
For Dawson, the move into health and wellness isn’t just a savvy business pivot—it’s personal. He’s in his fifties now, but in better shape than he was in his thirties. Not because he’s chasing aesthetics, but because he sees his body as a performance vehicle for the life he wants to live. His philosophy is simple: no amount of business success matters if your body is breaking down.
This ethos now drives everything at 10X Health. It’s a call to action—not just for CEOs and entrepreneurs, but for anyone who wants to live fully optimized. Dawson believes that peak performance is available to everyone. Not through hype or hope, but through science, systems and personal responsibility. He wants to move the needle in healthcare towards human optimization and longevity.
As Dawson often says, “Health is wealth.”
From the walnut farm in Oregon to the boardrooms of multimillion-dollar exits, and now to the labs and clinics of 10X Health, Brandon Dawson has spent a lifetime building systems that unlock potential. Now, he’s applying that same discipline to perhaps the most important system of all: the human body.
Because in the end, the most valuable asset any of us will ever scale—is ourselves.
Brandon Dawson is an entrepreneur, business scaling expert, real estate investor, author, Building Billions podcast host, and CEO of Cardone Ventures; a business valued $500 million+ with over $2 billion worth of companies under management. Cardone Ventures created new companies such as 10X Health, 10X Buy Sell, and Cardone Equity Group. Dawson became one of the youngest to ring the American Stock Exchange bell in New York. His last business exited in 2016 for $151 Million—77x EBITA. 10xhealthsystem.com