There’s a shift happening on the water. Across iconic destinations like Lake Tahoe, Coeur d’Alene, and the Ozarks, luxury is no longer reserved for the shoreline. It now extends to the boat waiting at the dock. Modern lake culture has evolved into a world of curated design, elevated amenities, and personalized ownership experiences. And at the center of it is MasterCraft.
Lake days are no longer one-size-fits-all. That’s why MasterCraft started to flip the script on how a boat should not only look, but how the experience should feel. That shift starts with their newest models. The all-new X24 stands as a symbol of high-end craftsmanship—a boat shaped not just for riding, but for living well. The XStar family carries that belief forward, offering more capability, more comfort, and more room to design something entirely your own.
This new wave of lake luxury goes beyond premium materials. It’s about intention. Owners are choosing interiors that match their homes and cars, gelcoat colors they actually like, and technology that keeps up with them. MasterCraft’s Bespoke program captures that mindset, giving owners the ability to tailor their XStar or X24 with finishes, stitching details, and curated combinations that reflect their personal style.
And then there’s the experience inside the boat—immersive and deeply considered. The MasterCraft SoundStage audio system brings concert-quality sound to the water, engineered specifically for the open-air environment. Soft, cool-to-the-touch materials, sculpted seating, and ambient lighting create an atmosphere that feels more like a lakeside lounge than a traditional towboat. Plus, there’s plenty of storage options for gear, drinks, and anything else you want to bring along.
But the Bespoke Experience doesn’t stop at design. It extends to how you learn, operate, and enjoy your MasterCraft. Owners have the opportunity to meet privately with a MasterCraft concierge. From dialing in SurfStar to getting the rundown on SoundStage, this one-on-one session makes sure you’re not just getting a beautiful boat but one you actually know how to use. It’s personal, hands-on, and built to make your time on the water feel effortless.
The XStar and X24 represent a lifestyle built around precision, craftsmanship, and smart luxury. Whether anchored in a private cove or pulling into a members-only marina, these boats feel right at home. Where luxury and performance don’t have to compete.
Explore the full MasterCraft Bespoke Experience and start building your own signature MasterCraft at www.mastercraft.com/bespoke-luxury.