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Author Barry LaBov

Barry LaBov

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, is founder, president and CEO of LaBov & Beyond Marketing Communications and Training and is president of the board and a shareholder of Sycamore Hills Golf Club, both of Fort Wayne, Ind. LaBov & Beyond was founded in 1981 and has a client list that includes national and international brands in automotive, recreational vehicles, motorcycles, financial services, construction equipment, apparel and medical devices. LaBov has authored or co-authored more than a dozen business books, including The Umbrella Story series of business parables. LaBov has been published in national and international publications as well as appeared on CNBC and Fox Business channels. In addition to its Fort Wayne headquarters, LaBov & Beyond also has operations in Detroit, Phoenix and Indianapolis. His daily blog on business and leadership can be read at BarryLabov.Blogspot.com. For editorial consideration please contact editor@jetsetmag(dot)com.

Keep the Brand Signal Strong: Leverage What Makes You Unique

Barry LaBov
August 1, 2023
Business
Companies that have been around for 80, 90, 100+ years are quite amazing. They’ve been able to withstand competitive and economic challenges, internal divisions . . . even wars and pandemics. So, what is it...

Reinvent to Differentiate: A Proven Strategy for Staying Relevant and Successful

Barry LaBov
April 13, 2023
Business
You start a company. It’s going great. And then something changes. The market. The customer. Technology. Maybe a new opportunity comes along. And then you’re faced with a decision. Keep going on the same pa...

Secret to Great Service: It’s a Journey that Requires Constant Focus

Barry LaBov
January 23, 2023
Business
Sometimes there can be a startling difference in the level of service we, as customers, receive. Why is that? Do some companies just have the secret sauce that others don’t? Are some companies staffed with ...

The “Perfect” Trap: Avoid It to Unlock Your Company’s Potential

Barry LaBov
October 25, 2022
Business
We’ve all said the phrase “In a perfect world . . .” at one time or another to describe what we view as an ideal situation. In a perfect world, we would release a flawless product that our customers love. I...
Blurred image of people walking

Differentiate: Make Differentiation Your Utility Player

Barry LaBov
July 26, 2022
Business
Any successful team has a few utility players, those who can perform well in several roles. One of the best utility players in the MLB was Ben Zobrist of the Tampa Bay Rays. He seamlessly moved between infi...

The Commodity Mindset: Defeat It or Diminish Your Company’s Success

Barry LaBov
April 27, 2022
Business
Commodity creep happens when companies, their employees and distributor networks descend into the mindset that the product they provide is nothing special. They no longer realize, see or value the uniquenes...

Rebuilding in a Pandemic: Brand Signal Has Never Been More Important

Barry LaBov
January 24, 2022
Business
Have you gone to the store lately only to discover the product you need isn’t there? Or have you tried to make office or home upgrades and been told an item is on backorder? Chances are your answer is a res...

Conquer the Commodity Monster: Don’t Let it Creep into Your Culture

Barry LaBov
October 21, 2021
Business
Commodity creep happens when companies, their employees and distributor networks descend into the mindset that the product they provide is nothing special. They no longer realize, see or value the uniquenes...

Recipe for Success: What’s The Secret Sauce of Century-Old Companies?

Barry LaBov
July 25, 2021
Business
Take a moment to think about how many companies you know that have been around for 50 years. Now how about 75 years? 85? 100? Likely the number of companies you were able to come up with decreased as the ye...

Amplify the Differentiation: Stay Relevant in the Face of Competition

Barry LaBov
April 30, 2021
Business
The range of products available to consumers these days is almost overwhelming. A quick scan of Amazon gives you a sense of just how many choices are out there. As a consumer, it can be great to have so man...
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