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Author Barry LaBov

Barry LaBov

Barry LaBov

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, is founder, president and CEO of LaBov & Beyond Marketing Communications and Training and is president of the board and a shareholder of Sycamore Hills Golf Club, both of Fort Wayne, Ind. LaBov & Beyond was founded in 1981 and has a client list that includes national and international brands in automotive, recreational vehicles, motorcycles, financial services, construction equipment, apparel and medical devices. LaBov has authored or co-authored more than a dozen business books, including The Umbrella Story series of business parables. LaBov has been published in national and international publications as well as appeared on CNBC and Fox Business channels. In addition to its Fort Wayne headquarters, LaBov & Beyond also has operations in Detroit, Phoenix and Indianapolis. His daily blog on business and leadership can be read at BarryLabov.Blogspot.com. For editorial consideration please contact [email protected](dot)com.

The Commodity Mindset: Defeat It or Diminish Your Company’s Success

Barry LaBov
April 27, 2022
Business
Commodity creep happens when companies, their employees and distributor networks descend into the mindset that the product they provide is nothing special. They no longer realize, see or value the uniquenes...

Rebuilding in a Pandemic: Brand Signal Has Never Been More Important

Barry LaBov
January 24, 2022
Business
Have you gone to the store lately only to discover the product you need isn’t there? Or have you tried to make office or home upgrades and been told an item is on backorder? Chances are your answer is a res...

Conquer the Commodity Monster: Don’t Let it Creep into Your Culture

Barry LaBov
October 21, 2021
Business
Commodity creep happens when companies, their employees and distributor networks descend into the mindset that the product they provide is nothing special. They no longer realize, see or value the uniquenes...

Recipe for Success: What’s The Secret Sauce of Century-Old Companies?

Barry LaBov
July 25, 2021
Business
Take a moment to think about how many companies you know that have been around for 50 years. Now how about 75 years? 85? 100? Likely the number of companies you were able to come up with decreased as the ye...

Amplify the Differentiation: Stay Relevant in the Face of Competition

Barry LaBov
April 30, 2021
Business
The range of products available to consumers these days is almost overwhelming. A quick scan of Amazon gives you a sense of just how many choices are out there. As a consumer, it can be great to have so man...

Bad Ideas Turned Good: When Brainstorming, Keep an Open Mind

Barry LaBov
January 28, 2021
Business
So you’re in a creative meeting and the first thing the organizer says is, “There are no bad ideas.” You sit there looking at everyone in the meeting and think to yourself, “Yeah, right, everyone at some po...

Navigating in Unprecedented Times: Adaptability is Core to Success

Barry LaBov
October 30, 2020
Business
One of the key learnings from this pandemic has been the value of adaptability, in our personal lives and in business. Those of us used to driving into an office every day had to be flexible with our daily ...

Make it Personal: Customize Marketing and Training for Greater Results

Barry LaBov
July 28, 2020
Business
We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. This is even more so today in the midst of the pandemic challeng...

Engaged Sales Channels Win: A Team That is All-In is a Powerful Force

Barry LaBov
May 4, 2020
Business
There are many truths in business that underscore the importance of engaged sales networks that drive performance over those that lack passion and result in poor sales. One of those truths is: if you compet...

Convincing Customers to Buy: Start With Engaging Your Key Stakeholders

Barry LaBov
January 29, 2020
Business
In today’s retail environment, customers are more informed and discerning than ever before. They are looking not only for quality, but to purchase products from brands that give them an experience — brands ...
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