The Power of Differentiation
It’s the Key to Rising Above the Competition
For over four decades, I’ve collaborated with some truly amazing leaders—inspiring people who’ve dared to discover the uniqueness of their brands and products...
Command Performance
Leading a Successful Business is Much Like Conducting an Orchestra.
The Rise of Ethical Branding
Sustainability and social responsibility are now crucial for brands, driving customer loyalty and trust. Align your mission with these values to stand out and succeed.
Banishing Business Silos: Building a Successful, Thriving Organization
Do you work for or lead a company that has an “us versus them” mentality—department against department or employees against leadership? Often this kind of culture is the result of a business silo mentality. T...
Traits of A Great Leader: Universal Qualities that Drive Success
I’ve collaborated with business leaders for over four decades. They’ve come from companies of all sizes, industries and degrees of success. I’m happy to say most of them have done an amazing job at the helm...
Customer Communities: Powerful Connections that Build Brand Loyalty
Building brand communities has changed a lot over the last 25 years. Back in the day, in-person events, meetings and shows, as well as newsletters and magazines, helped owners find likeminded enthusiasts wh...
Keep the Brand Signal Strong: Leverage What Makes You Unique
Companies that have been around for 80, 90, 100+ years are quite amazing. They’ve been able to withstand competitive and economic challenges, internal divisions . . . even wars and pandemics. So, what is it...
Reinvent to Differentiate: A Proven Strategy for Staying Relevant and Successful
You start a company. It’s going great. And then something changes. The market. The customer. Technology. Maybe a new opportunity comes along. And then you’re faced with a decision. Keep going on the same pa...
Secret to Great Service: It’s a Journey that Requires Constant Focus
Sometimes there can be a startling difference in the level of service we, as customers, receive. Why is that? Do some companies just have the secret sauce that others don’t? Are some companies staffed with ...
The “Perfect” Trap: Avoid It to Unlock Your Company’s Potential
We’ve all said the phrase “In a perfect world . . .” at one time or another to describe what we view as an ideal situation. In a perfect world, we would release a flawless product that our customers love. I...