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Author Barry LaBov

Barry LaBov

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, is founder, president and CEO of LaBov & Beyond Marketing Communications and Training and is president of the board and a shareholder of Sycamore Hills Golf Club, both of Fort Wayne, Ind. LaBov & Beyond was founded in 1981 and has a client list that includes national and international brands in automotive, recreational vehicles, motorcycles, financial services, construction equipment, apparel and medical devices. LaBov has authored or co-authored more than a dozen business books, including The Umbrella Story series of business parables. LaBov has been published in national and international publications as well as appeared on CNBC and Fox Business channels. In addition to its Fort Wayne headquarters, LaBov & Beyond also has operations in Detroit, Phoenix and Indianapolis. His daily blog on business and leadership can be read at BarryLabov.Blogspot.com. For editorial consideration please contact [email protected](dot)com.

Make it Personal: Customize Marketing and Training for Greater Results

Barry LaBov
July 28, 2020
Business
We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. This is even more so today in the midst of the pandemic challeng...

Engaged Sales Channels Win: A Team That is All-In is a Powerful Force

Barry LaBov
May 4, 2020
Business
There are many truths in business that underscore the importance of engaged sales networks that drive performance over those that lack passion and result in poor sales. One of those truths is: if you compet...

Convincing Customers to Buy: Start With Engaging Your Key Stakeholders

Barry LaBov
January 29, 2020
Business
In today’s retail environment, customers are more informed and discerning than ever before. They are looking not only for quality, but to purchase products from brands that give them an experience — brands ...

Getting Personal: The Value of Targeted Messaging

Barry LaBov
October 23, 2019
Business
We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. However, marketing and training are two areas that are actually ...

Aggressive Selling Doesn’t Pay Off: Let Your Product Speak for Itself

Barry LaBov
August 2, 2019
Business
Ever buy a product online from a retailer you’ve never purchased from and suddenly you’re bombarded with daily emails trying to get you to buy more? How about shopping at a store and you get the high-pressu...

Matching Patterns in Business: The Pathway to New Ideas

Barry LaBov
April 25, 2019
Business
Have you ever lost your car keys and tried to find them by mentally walking through where you’d been since you last had them? It’s actually an effective method of finding something you’ve lost. Why? A lot o...

Connecting with Customers: Emotional Bonds Build Brand Loyalty

Barry LaBov
February 1, 2019
Business
Think about some of the greatest brands in the world today. They don’t have to be brands with a long and storied history. Even those that have only been around a short time can count themselves among the be...

Teaming Up to Win: What Sports Can Teach Us about Running a Business

Barry LaBov
November 1, 2018
Business
As great a player as Michael Jordan was in his prime, he never would have been able to win single-handedly against an entire team of NBA players. He needed his teammates to run plays and work alongside him....

Matching Patterns in Business: The Key to Innovation

Barry LaBov
August 6, 2018
Business
Have you ever lost your car keys and tried to find them by mentally walking through where you’d been since you last had them? It’s actually an effective method of finding something you’ve lost. Why? A lot o...

Standing Out to Succeed: Profiting from Promoting Value Over Price

Barry LaBov
April 12, 2018
Finance
The fact that there are so many brands and choices today can create a confusing sea of sameness for consumers. Now, more than ever, it’s important for brands to sell on what makes them unique. What are the ...
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