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Author Barry LaBov

Barry LaBov

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, is founder, president and CEO of LaBov & Beyond Marketing Communications and Training and is president of the board and a shareholder of Sycamore Hills Golf Club, both of Fort Wayne, Ind. LaBov & Beyond was founded in 1981 and has a client list that includes national and international brands in automotive, recreational vehicles, motorcycles, financial services, construction equipment, apparel and medical devices. LaBov has authored or co-authored more than a dozen business books, including The Umbrella Story series of business parables. LaBov has been published in national and international publications as well as appeared on CNBC and Fox Business channels. In addition to its Fort Wayne headquarters, LaBov & Beyond also has operations in Detroit, Phoenix and Indianapolis. His daily blog on business and leadership can be read at BarryLabov.Blogspot.com. For editorial consideration please contact editor@jetsetmag(dot)com.

Teaming Up to Win: What Sports Can Teach Us about Running a Business

Barry LaBov
November 1, 2018
Business
As great a player as Michael Jordan was in his prime, he never would have been able to win single-handedly against an entire team of NBA players. He needed his teammates to run plays and work alongside him....

Matching Patterns in Business: The Key to Innovation

Barry LaBov
August 6, 2018
Business
Have you ever lost your car keys and tried to find them by mentally walking through where you’d been since you last had them? It’s actually an effective method of finding something you’ve lost. Why? A lot o...

Standing Out to Succeed: Profiting from Promoting Value Over Price

Barry LaBov
April 12, 2018
Finance
The fact that there are so many brands and choices today can create a confusing sea of sameness for consumers. Now, more than ever, it’s important for brands to sell on what makes them unique. What are the ...

Working Together: New Office Designs Inspire Collaboration & Creativity

Barry LaBov
January 3, 2018
Business
Collaboration can significantly enhance creativity, but it isn’t something that always comes naturally. The environment we’re surrounded by every day can be a significant factor in how much we collaborate w...

The Art of Super-Pleasing: How to Gain Customer Loyalty for Life

Barry LaBov
September 20, 2017
Business
Let’s say you go to a walk-in clinic because you’re ill. You see a doctor, get some medicine, and begin to feel better. A few days later, someone from the clinic calls to see how you’re feeling and asks if ...

The Mini Movie Business: Using Video To Market Your Brand

Barry LaBov
July 5, 2017
Business
If you’re an active Facebook user, then you know how ubiquitous video content is on social media nowadays. You're hard-pressed to open your page and not see a string of videos posted or liked by friends. In...

The Power of Focus: Creatively Combat Our Shrinking Attention Spans

Barry LaBov
May 15, 2017
Business
Many of us at one time or another have owned a goldfish. Whether it was via an ill-fated birthday present or a lucky toss at the local carnival, the domesticated crimson fish has played a role in most Ameri...

Building Customer Loyalty: The Secret to Any Successful Business

Barry LaBov
January 4, 2017
Business
With an ever-increasing number of choices available to us these days, holding on to loyal customers is more challenging than ever. While that doesn’t mean it’s impossible to build loyalty, it does mean that...

Procrastination vs. Precrastination: Keys to Finding a Balance in Your Time Management

Barry LaBov
October 18, 2016
Business
We all procrastinate at one time or another in our work and personal lives. Whether it’s with a presentation or report we need to prepare for work, or cleaning out the garage or having a serious talk with y...

Engaging from the Inside Out: How to Foster Employee Trust in Your Business

Barry LaBov
August 3, 2016
Business
Have you ever worked for a company where you felt as though the employees were the last to hear about anything, whether it was new branding, a new logo, tagline, ad campaign, etc.? It’s difficult to get on ...
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