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Author Barry LaBov

Barry LaBov

Barry LaBov

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, is founder, president and CEO of LaBov & Beyond Marketing Communications and Training and is president of the board and a shareholder of Sycamore Hills Golf Club, both of Fort Wayne, Ind. LaBov & Beyond was founded in 1981 and has a client list that includes national and international brands in automotive, recreational vehicles, motorcycles, financial services, construction equipment, apparel and medical devices. LaBov has authored or co-authored more than a dozen business books, including The Umbrella Story series of business parables. LaBov has been published in national and international publications as well as appeared on CNBC and Fox Business channels. In addition to its Fort Wayne headquarters, LaBov & Beyond also has operations in Detroit, Phoenix and Indianapolis. His daily blog on business and leadership can be read at BarryLabov.Blogspot.com. For editorial consideration please contact [email protected](dot)com.

Showroomers and Webroomers: Using Ominchannel Strategies to Effectively Reach Modern Retail Shoppers

Barry LaBov
May 18, 2016
Business
Every year, millions of consumers take advantage of online shopping and the convenience it offers. But as online shopping has gained in popularity, the concern has been that brick-and-mortar stores will suf...

Finding the Magic in Collective Creativity – What We All Can Learn From Pixar

Barry LaBov
December 2, 2015
Business
Years after his passing, Dr. Seuss is releasing a new book, thanks to his former assistant and his widow unearthing a complete manuscript that had never before seen the light of day. What a great find fo...

Evolving the Way You Fly Privately | Skyjet

Barry LaBov
November 22, 2015
Aviation
Evolution. It’s about going beyond the norm and pushing the boundaries to discover new and brilliant innovations that advance the way we live. For Skyjet, a leading provider of on-demand private jet charter...

The Beauty of Believing – Never Underestimate Its Power in Your Business

Barry LaBov
September 3, 2015
Business
Believing is a critical factor in business. If you own a company, you need customers to believe in your brand and your product or they won’t purchase from you. You need employees to believe in what they’...

The Best Kept Secret? It’s Not How You Want Your Company to Be Known

Barry LaBov
July 9, 2015
Business
There’s something appealing and interesting about a “best kept secret.” It might be a restaurant that looks like a dive on the outside, but when you walk in, it’s stunning and the food is remarkable. Or ...

The Benefits of Creating a Fear Free Workplace

Barry LaBov
January 28, 2015
Business
What makes a great leader? That’s a question that’s been debated for centuries in countless books, articles and speeches. And even after all that, we’re still left to wonder if there is one all-encompassing...

I Have An Idea, How to Make Your Brainstorming Sessions Fun and Productive

Barry LaBov
November 10, 2014
Business
There’s a lot of idea generation going on in the world today. Some ideas end up changing life as we know it. Others never make it off the ground. The process for coming up with those ideas is widely vari...

Brand Survival at its Best: Acquisitions Require a Strong Communications Strategy

Barry LaBov
August 14, 2014
Business
Company acquisitions happen every day. We usually only hear about the big ones like American Airlines buying US Airways, Fiat buying Chrysler and Kraft buying Cadbury, but lesser-known companies are bought ...

Setting the Stage for Success: Informed Customers Become Loyal Customers

Barry LaBov
July 25, 2014
Business
My wife and I once visited a winery where the tour guide met with us and told us what to expect along the tour - what things to look for and what we might get to see along the way. He also gave us a high...

Holacracy over Bureaucracy? Zappos Puts the Concept to the Test

Barry LaBov
July 15, 2014
Business
Zappos is a company that’s admired by many for a variety of reasons — their amazing rise to superstardom, their outstanding customer service and their innovative business model. Now they’re continuing th...
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