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      Liquid Gold: The Rise of Bourbon as an Alternative Asset

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      Inside the Bugatti Tourbillon: A New Era of Timeless Interior Design

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      Texas Heat, Hollywood Cool: The Rise of Glen Powell

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Author Si Si Penaloza

Si Si Penaloza

Si Si Penaloza's first brush with unbridled luxury came when she was 18 months old, when she toddled from the lobby of Hôtel Ritz Paris into the adjacent Bar Hemingway – only to be busted 15 minutes later. After cutting her teeth as a curator, arts editor and cultural critic, she fell down the rabbit hole of luxury travel. A natural born flâneur, she thrives as a professional lounger – jetting to the world’s top destinations to review hotels and spas for top international outlets. Amid bouts of horizontal hedonism, she’s not immune to the lure of stunt journalism – interviewing Brad Pitt, George Clooney and the cast of Ocean's Thirteen in Cannes, reporting from Prince Harry’s Diamond Jubilee Tour of the Caribbean or racing the Top Gear team through the vineyards of Stellenbosch. She’s also been known to trek the Himalayas in seersucker pajamas, track baby kiwi birds at Cape Kidnappers, observe octopus at 80 feet below in Curaçao and frolic with frisky penguins on Cape Town's Boulder Beach. For editorial consideration please contact editor@jetsetmag(dot)com.

Tycoon Connoisseurs: Episode 4 – David Copperfield

Si Si Penaloza
May 25, 2022
Business, Resorts & Spas
At Jetset, we keenly follow the passion projects of leaders who inspire us. When you follow the passion, you gain insight and a deeper sense of the person. Sir Richard Branson, Julian Robertson, David Coppe...

Aquatic Adventure: Ambergris Cay in High Style

Si Si Penaloza
May 23, 2022
Destinations
Chartering a private party jet to Las Vegas is so 2019. The verifiable elite has long discarded crowds, be it at Coachella or an airport terminal. The allure of remote islands with runways long enough for a...

Tycoon Connoisseurs: Episode 3 – Chad Pike

Si Si Penaloza
May 20, 2022
Business, Resorts & Spas
At Jetset, we keenly follow the passion projects of leaders who inspire us. When you follow the passion, you gain insight and a deeper sense of the person. Sir Richard Branson, Julian Robertson, David Coppe...

Powder Alchemy: Four Seasons Jackson Hole – Teton Village, WY

Si Si Penaloza
May 17, 2022
Resorts & Spas
Let’s talk bragging rights; low key dropping that you learned to ski in Jackson Hole, is akin to saying you learned to drive on the Autobahn. This mountain simply attracts the sport’s veteran instructors to...

Tycoon Connoisseurs: Episode 2 – Ty Warner Hotels & Resorts

Si Si Penaloza
May 10, 2022
Business, Resorts & Spas
At Jetset, we keenly follow the passion projects of leaders who inspire us. When you follow the passion, you gain insight and a deeper sense of the person. Sir Richard Branson, Julian Robertson, David Coppe...

David Beckham: The Saint of Suave

Si Si Penaloza
May 9, 2022
Cover Features, Featured
Style Meets Substance: David Beckham’s Gilded Age of Philanthropy and Haute Horology David Beckham’s early drive toward a childhood dream led him to become one of the most acclaimed, beloved, and successful ...

Glacier Rising: Shangri-La Vancouver’s Ice Cave Heli Adventure

Si Si Penaloza
May 4, 2022
Destinations
Looking to go gigantic now that traveling big is back? Shangri-La Vancouver nailed the bucket list brief with their new Ice Caves Heli Adventure. The last word in Vancouver luxury tapped the local experts a...

Park City’s Boom Town Era: Benloch Ranch & Mayflower Mountain Resort

Si Si Penaloza
April 29, 2022
Real Estate
Change has been the one constant for the economy since the pandemic took hold in the U.S., creating a new generation of boom towns. It essentially super-boosted a home buying “sprawl”; fueled by a desire fo...

Tycoon Connoisseurs: Episode 1 – Sir Richard Branson

Si Si Penaloza
April 19, 2022
Business, Resorts & Spas
At Jetset, we keenly follow the passion projects of leaders who inspire us. When you follow the passion, you gain insight and a deeper sense of the person. Sir Richard Branson, Julian Robertson, David Coppe...

Elevation Gains: Cruise, Charge, and Shred at Will

Si Si Penaloza
February 14, 2022
Destinations
Aspen Snowmass manifests the ultimate in powder fantasies for generations of alpha skiers, a diplomatic beacon to aficionados drawn to America’s elite winter alpine sports heritage. The Gant Aspen unveils i...
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