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Author Barry LaBov

Barry LaBov

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, is founder, president and CEO of LaBov & Beyond Marketing Communications and Training and is president of the board and a shareholder of Sycamore Hills Golf Club, both of Fort Wayne, Ind. LaBov & Beyond was founded in 1981 and has a client list that includes national and international brands in automotive, recreational vehicles, motorcycles, financial services, construction equipment, apparel and medical devices. LaBov has authored or co-authored more than a dozen business books, including The Umbrella Story series of business parables. LaBov has been published in national and international publications as well as appeared on CNBC and Fox Business channels. In addition to its Fort Wayne headquarters, LaBov & Beyond also has operations in Detroit, Phoenix and Indianapolis. His daily blog on business and leadership can be read at BarryLabov.Blogspot.com. For editorial consideration please contact editor@jetsetmag(dot)com.

The Mini Movie Business: Using Video To Market Your Brand

Barry LaBov
July 5, 2017
Business
If you’re an active Facebook user, then you know how ubiquitous video content is on social media nowadays. You're hard-pressed to open your page and not see a string of videos posted or liked by friends. In...

The Power of Focus: Creatively Combat Our Shrinking Attention Spans

Barry LaBov
May 15, 2017
Business
Many of us at one time or another have owned a goldfish. Whether it was via an ill-fated birthday present or a lucky toss at the local carnival, the domesticated crimson fish has played a role in most Ameri...

Building Customer Loyalty: The Secret to Any Successful Business

Barry LaBov
January 4, 2017
Business
With an ever-increasing number of choices available to us these days, holding on to loyal customers is more challenging than ever. While that doesn’t mean it’s impossible to build loyalty, it does mean that...

Procrastination vs. Precrastination: Keys to Finding a Balance in Your Time Management

Barry LaBov
October 18, 2016
Business
We all procrastinate at one time or another in our work and personal lives. Whether it’s with a presentation or report we need to prepare for work, or cleaning out the garage or having a serious talk with y...

Engaging from the Inside Out: How to Foster Employee Trust in Your Business

Barry LaBov
August 3, 2016
Business
Have you ever worked for a company where you felt as though the employees were the last to hear about anything, whether it was new branding, a new logo, tagline, ad campaign, etc.? It’s difficult to get on ...

Showroomers and Webroomers: Using Ominchannel Strategies to Effectively Reach Modern Retail Shoppers

Barry LaBov
May 18, 2016
Business
Every year, millions of consumers take advantage of online shopping and the convenience it offers. But as online shopping has gained in popularity, the concern has been that brick-and-mortar stores will suf...

Finding the Magic in Collective Creativity – What We All Can Learn From Pixar

Barry LaBov
December 2, 2015
Business
Years after his passing, Dr. Seuss is releasing a new book, thanks to his former assistant and his widow unearthing a complete manuscript that had never before seen the light of day. What a great find fo...

Evolving the Way You Fly Privately | Skyjet

Barry LaBov
November 22, 2015
Aviation
Evolution. It’s about going beyond the norm and pushing the boundaries to discover new and brilliant innovations that advance the way we live. For Skyjet, a leading provider of on-demand private jet charter...

The Beauty of Believing – Never Underestimate Its Power in Your Business

Barry LaBov
September 3, 2015
Business
Believing is a critical factor in business. If you own a company, you need customers to believe in your brand and your product or they won’t purchase from you. You need employees to believe in what they’...

The Best Kept Secret? It’s Not How You Want Your Company to Be Known

Barry LaBov
July 9, 2015
Business
There’s something appealing and interesting about a “best kept secret.” It might be a restaurant that looks like a dive on the outside, but when you walk in, it’s stunning and the food is remarkable. Or ...
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